Starbucks Warms to Blockchain Technology
Starbucks owner Howard Schultz stated that they plan to incorporate bockchain technology and digital currencies into the store chain’s long-term payment technologies strategies, which he hopes will improve digital customer relationships.
However, Schultz will not be involved in their strategy for bitcoin. He also stated that he thinks that the original digital currency will not exist as a unit in the future.
In the company’s report published by Diginomica, Schultz said, “I think we are entering a new era where blockchain technology will provide a significant consumer application of digital money.” made statements. Schultz also stated that Starbucks is in a very open position to benefit from innovations; We are in a position to create an environment.” He added.
The mobile payment application of Starbucks, which Schultz mentioned, launched in 2015, allows customers to order and pay online.
Starbucks has an open mind to innovative payment methods, the company has previously In 2012, it accepted Square as the exclusive processor of all bank transactions.