30 million dollars giant localization step from P&G to Turkey

P&G, the world’s number one producer of cleaning, personal care and hygiene products, continues to increase its investments in Turkey. Continuing its activities in Turkey for 33 years, P&G shared its contribution to the country’s economy at the meeting it held in Gebze and talked about its future plans.

Will help in reducing the current account deficit

P&G, which has set an export target of 120 million dollars this year, stated that they will continue their efforts for localization in Turkey. P&G, which has set a target of localization in Turkey by 2023, will now procure 30 million dollars of imported products from domestic suppliers. If the implementation they have planned until the said date is implemented, this will help reduce the current account deficit in Turkey.

238 million dollars investment in the last 10 years

P&G, which has been the export leader in paper for 9 years and detergent category for 5 years in Turkey, has invested 238 million dollars in the last 10 years made. P&G contributes to the economy by purchasing products worth 175 million dollars from 450 suppliers in Turkey.

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